Spirited and benevolent, Annie Sama creates music that couldn’t be more dystopian, and attuned to the current pessimism – this pre-apocalyptic period in which we’re all bogged down. No one comes out of her music unscathed – least of all President Trump.

Annie SamaVisually, her offering is highly avant-garde, closer to contemporary art than to the aesthetics of, say, Marie-Mai. Sama, a sometime designer, is as charismatic as a model in a perfume ad, and she creates a world where niche culture and pop melodies live side by side. And that world is set in a background where R&B is imbued with industrial sounds. Her music is a thermal shock.

Approaching her goals, the singer-songwriter oozes confidence, and seems fearless, as she dances and moves with poise and agility. She’s in full control, pulling all the strings of this marionette she’s created in her own image, a spectacular alter ego, Sama has a thousand skills, and could very well be the most intimidating of SOCAN’s entire membership. But on the phone, her voice drips like honey, and her words couldn’t be sweeter. She’s unbelievably affable, genuinely sweet. Is this still a good time for you? “Of course,” she says. “Gimme a minute, I’m just getting out of a cab and then I’m all yours… Thanks for this interview. I really appreciate it.”

We reach her in New York, her home away from home, a creative refuge where she frequently goes to find herself – the same way so many Montrealers rent a cabin in the countryside. Sama tackles the music industry from an international angle,  unbound by the physical territory of La Belle Province. Think Grimes or Kaytranada. “Right now, I’m talking to you from the corner of 8th and 24th,” she says. “I’m back, and I have developments to work on, and a few meetings. There’s no doubt that it’s an interesting market, on so many levels, and so culturally rich.”

Backed by a management and PR team in Montréal, yet fully independent when it comes to her engagements in the U.S., she juggles music-making and marketing on a daily basis. “I won’t say I don’t get any help, but officially, I have no one working for me in the U.S.,” she says. “I’m not saying that won’t happen down the line… I just need to find the right people to be the wind beneath my wings.” Interested parties, take note.

Artistically, Sama finds strength in the people with whom she crosses paths. “Sure, I have a DIY approach, but I never work alone,” she says. “Teamwork is really important for me.”

Shortly after shedding her APigeon alias, the one she used until 2016, she was part of the duo Beat Market. They released Atlantis, a languid hotbed of ‘80s keyboards, with a sound located at the crossroads of their respective universes. In 2018, with Now Wow We, a track co-written with Anachnid, Annie Sama dabbled in the political realm – a minefield if ever there was one, tackling the migrant crisis and the fate of children caged at the U.S./Mexico border. A fiery manifesto that hit precisely where it hurts.

At the end of 2019, alongside Belgian producer Løyd, she produced the lyrics to “Cyborg,” a dubstep-influenced track that evokes post-modern solitude and sex robots, that might very well bring the makers of inflatable dolls to bankruptcy. “He asked me to do something akin to Black Mirror,” says Sama. “He sent me the music track, and I had a ton of ideas. It truly became a universe unto itself, and it’s become a character that lives inside of me, and will come back, I think, throughout various songs on my albums.”

And even though the future looks bleak, on a global scale, the coming months could become rosy for this truly unclassifiable artist. with huge potential, who’s already attracted the attention of the U.S. edition of Vogue magazine. “I have surprises coming for you guys, but I can’t say anything because there are no dates attached to them yet,” she says. “I’m giving myself time, because the next things I’ll drop will come with a stage show. it’s all going to happen in the next step.”

No matter how closed-in one might feel during the saddest winter months, Emerik St-Cyr Labbé’s band is rising on the horizon, and will change everything. Mon Doux Saigneur’s 2017 eponymous debut album was a confrontation, daring us to find where we belong, and find our own meaning in a dense musical backdrop, where vocals sometimes got lost. Horizon is like the light of a summer solstice that illuminates the entire road. We bathe in it, and don’t need to wonder; we know everything will be alright.

“We’ve all noticed how Plume, Félix Leclerc or Philippe Brach write, or wrote,” says Labbé. “I’m somewhere in the middle. I want to tell, in Québécois French, stories about things that are possible here and now, for someone my age, who’s going through what I’m going through.” Labbé strived, on this new project, to be up front with his words, his voice, and his guitar. “I’m grounded in reality,” he says, “but I do allow myself to be a little rosy. It’s always possible to be romantic when you make music.”

His finely crafted wordplay is like a tightrope walker carefully traversing the banality of daily life. “You can’t always be epic or vague,” says the songwriter. “The first degree punctuates the canvas.” People familiar with Mon Doux’s live shows know that he’s keen to change his lyrics on the fly. “The melody is just as important as the meaning of the lyrics,” says Labbé, “and I can sacrifice one for the other, and that’s just as true when I’m composing as when I’m onstage.”

The new album is a testimonial to a friendship forged on the road, both literally and figuratively. Emerik voluntarily created a soundtrack to a road trip with his closest friends. And the road travelled by the band starts from a tragic place and moves towards light and growth together. “It truly is a group thing,” says Labbé. “In 2016, the guys played to accompany me, and learn to play by my side. Now, we’re moving forward together, as one.

“I can’t afford to not choose life,” he says, referencing his father’s suicide in 2016, just as the musician was peaking during the finals of the Francouvertes competition. “I could see that my dad, at 50, was being overwhelmed by a lot of things and he didn’t have the chance I have to express himself through music. He’s the one who enrolled me in guitar classes because he noticed I liked that. When I was a kid, I would listen to Rage Against the Machine and System of a Down. It was far from the blues I play today, but that was how I exteriorized my melancholy. My dad was a photographer, a very silent line of work, that made him interiorize everything. His departure was my reason to say yes to what was coming, yes to the record label, yes to the album. I figured that from that point on, all I could do was make my dreams come true, because I had the tools to let those emotions out of me.”

“Our blues-country-rock talks about the dilemma of choosing between isolation and union.”

Each song is concentrated, with sound that can’t really be de-constructed; everything is divinely in its place. The voice is solidly up-front, while the percussion, lap steel, or guitar fill out the remaining space. Everything is on at the right level. “I do my own backing vocals,” says Labbé, “which means I sometimes have up to four harmonies of my own voice. Nothing beats the human voice. That’s what gives you goosebumps.” As do enthusiasm and intention, according to the singer. “No matter how many instruments there are, everything is right up front,” he says.

The album production and mixing were entrusted, piecemeal, to Tonio Morin-Vargas and Jesse Mac Cormack, and they focused on what was best about each song to create a whole that capitalizes on everyone’s strengths without losing the common thread. “It’s a quilt that makes sense,” says Labbé, who chose Mac Cormack’s more alternative forte, and Morin-Vargas’ roots talents, to allow Horizon to become the expression of his many states of mind.

Labbé’s music evokes a school of thought that’s marginal, but accessible. “Our complaints are complaints of consternation about the choices people make,” says Labbé. “Our blues-country-rock talks about the dilemma of choosing between isolation and union,” he adds, stressing the urgency of trading Netflix for anything that’ll get us out of our homes. “There are many valves through which beauty can be released, and we need to find the one that’s right for us.”

The Horizon rises at the confluence of all the sounds that have marked the spirit of Mon Doux Saigneur’s journey. It makes us want to ride along the same road, without having to worry that the neighbours might complain about the volume. “When I was a kid, we’d listen to pop music really loud in the car,” says Labbé. “My parents would crank the volume up.” Let’s all crank up the volume.


Mon Doux Saigneur Horizon album release, Thursday, Feb. 13, Théâtre Fairmount, Montréal.

To mark the release of their Grouillades EP, Montréal-based combo Clay & Friends played before a sold-out Club Soda on Feb. 6, 2020.

SOCAN was there to witness a moment of pure, unadulterated musical frenzy, shared with many friends on hand to celebrate – both onstage and in the crowd. Their number included Kirouac, Kodakludo, Claudia Bouvette, Franky Fade, FouKi, Vince James, and Will Murphy, to name just a few. This prompted Clay to exclaim, at one point, “It’s a dream come true! We worked so hard to get to this moment, right now. We’ve played so many shows in tiny venues all over rural Québec, so that one day we could play for a SOLD OUT Club Soda!”

To download or stream Grouillades, click here.

To see Clay & Friends’ concert schedule, click here.