Just like the rest of the music industry, the publishing business today is a lot more fluid than it used to be. Where the role of the music publisher once focused mostly on getting synchs (or placements) for songs in a variety of media – TV shows, movies, videogames, advertisements – today’s publisher wears many hats.
“Our business represents songs and songwriters,” explains Vivian Barclay, General Manager, Warner Chappell Music Canada, and member of SOCAN’s Board of Directors. “Our job is two-fold. Some people still take a very linear view of publishing, thinking it’s only about administration, like a bank or service business, but it is really multi-faceted. The proper administration of copyright, registration, and paying out royalties is one side. The other side is about creativity. We’re signing songwriters, developing them, and helping to provide them with resources and connections.”
Barclay is used to wearing many hats, and making many connections. She’s never had a five-year plan, and has always taken on whatever job needed doing. Barclay was born into the creative arts field. Her dad was a working musician and her mom was a fine art painter. After graduating with a degree in audio engineering from Ryerson, she worked for now-defunct community radio station CKLN. There, she did everything from on-air host, to program director, to acting station manager. A stint with Denise Jones, at Jones and Jones Productions, followed, as Barclay’s education continued. She learned how to manage artists, market them, and promote and host live events, among other things
“If you can’t pull it off live, I’m not interested.”
In 2001, a vacancy opened in the royalties department at Warner Chappell Music Canada. Denise Jones recommended her, and she jumped at the opportunity to learn about the world of music publishing. This temporary gig evolved into a full-time role. She moved from royalties to copyright, and by the end of the year transferred to the company’s Los Angeles office. Two years later, she was back in Toronto to head up the Canadian office.
Today, as General Manager of Warner Chappell Music Canada, Barclay manages an extensive and diverse song catalogue, encompassing the American songbook compositions of George and Ira Gershwin, the storied songs of Gordon Lightfoot, and everything in between. The Canadian office of Warner Chappell Music also represents a pair of Christmas classics penned by Johnny Marks: “Rudolph the Red-Nosed Reindeer,” and “Rockin’ Around the Christmas Tree.” Barclay finds ways to bring these classics to a new generation.
“It’s about re-invigorating the catalogue,” she explains. “We try really hard to find ways to breathe new life into these evergreen songs.”
There’s no typical day for Barclay. Each writer she represents is at a different stage in his or her artist cycle –penning new material, or releasing new recordings, or touring. She spends as much time finding and developing new artists as she does brainstorming ways to get timeless songs re-interpreted. For songwriters, earning a living today is challenging at best. As it gets harder for them to make ends meet, Barclay’s role is even more important to “try to make sure the value of what they’re creating isn’t decimated.”
Playing live is still one of the best ways for songwriters to earn an income, and attending live shows is also one of the best ways for publishers to discover new artists. Many nights, Barclay is checking out artists in clubs around Toronto, and at festivals and conferences across the country, and around the world, seeking new songwriters for Warner Chappell. “For me, no matter what genre you’re in, ‘live’ matters,” she says. “If you can’t pull it off live, I’m not interested.”
Warner Chappell Music Canada has many domestic artists on its current and past roster. The company also recently entered into a deal with The Brothers Landreth’s label (Birthday Cake), thereby picking up many Western Canadian artists. (See sidebar for some of the company’s Canadian clients.)
Digital music, and the subsequent easy access to discovering new artists, has made the world smaller. Since Canada is such a diverse country, and people settle here from so many different cultures, Barclay isn’t just searching for Canadian acts she can bring to the rest of the world, but also for international artists that resonate domestically. A couple examples are the “King of Soca,” Machel Montano of Trinidad, and Patoranking, a Nigerian reggae dancehall/Afrobeat artist.
Artists and their managers send Barclay links every day to music, via every major social media platform. SOCAN, and others in the music industry, also tip her off to potential artists to whom she “should” listen. When searching for new clients, whether Canadian or international, genre doesn’t matter to her. It’s all about the song.
“No matter who you talk to in the publishing business, we’re all passionate about good songs,” she says. “Creating a legacy of good songs is where it starts. You can write in whatever genre you want to, as long as the song is good, and connects with your audience.”