When Terry McBride first began practising yoga in the early 2000s, he was less than impressed with the facilities. The Vancouver-based co-founder and CEO of Nettwerk Music Group — which represents Sarah McLachlan, Avril Lavigne and Barenaked Ladies, among others – found himself bending and stretching in various facilities, none of which had showers, towel service, changing rooms, or much social interaction.

So in 2004, with Lara Kozan, he launched a yoga-focused wellness centre called YYoga (“why yoga”) in Vancouver. “I loved the yoga itself, but I didn’t love the experience going in and coming out,” says McBride. “So I thought, if I passionately love this – which I do, music and yoga – I need to go and build my own studio. Then it resonated with so many people that it was, okay, let’s build a couple more.”

Now, nine years later, it’s a chain of nine centres in British Columbia, with a new one opening in Toronto on Oct. 28, 2013 – the first east of the Rockies – with plans to open more spaces in Toronto before expanding further into Calgary.

With McBride bringing his formidable marketing skills to bear on the ancient art, his YYoga studios incorporate not only the towels, showers and changing rooms he was missing, but also tea lounges with wi-fi, infrared saunas, and a wide variety of yoga classes customized for each location. The company even offers “valet yoga,” where teachers will come to practitioners’ homes, hotel rooms, or workplaces for a class.

And, of course, YYoga also incorporates music. As a veteran music industry mogul, McBride ensures that all of the music played during YYoga classes, and in its lounges, is licensed through SOCAN. “We have classes that are specifically music-driven,” says McBride, “where the teacher takes time to create a playlist that fits the class. Music is thousands of years old and deals with emotion; yoga is thousands of years old and deals with emotions. I’m passionate about them both.”

How long have you worked at SOCAN?
It has already been a year, at the end of July.

As an Licensing Agent, what sort of licensees do you work with?
I am currently in training to work with NLMP’s (Notification of Live Music performances) for concert promoters as well as venues owners (Tariffs 4A1, 8 and 3A).

What’s your favorite part of the job?
Although I feel it’s very rewarding to help represent the musical, cultural community and their rights ( in some small way), being part of a team of people that have heart, integrity and values brings me new appreciation for what I do here. Being within that kind of a team is my favorite part.

What were some of your previous positions outside of SOCAN?
I played many roles in my professional life before I came to SOCAN. I’ve been in sales, management, human resources, work force educational trainer and, wait for it……even a hairstylist! I’ve worked on various creative and artistic projects such as fashion shows, music videos and promotional photo shoots.

Which previous job(s) did you like the most?
I liked each and every one of these positions. All these experiences have helped me develop certain skills that benefitted me on many different levels. I enjoyed being an educational trainer since I got to learn through my students. People are each very different and it’s great to experience that kind of dynamic interaction.

What kind of music are you listening to right now?
I am discovering City and Colour at this moment. I’m shy to admit that I’ve had a musical crush for Lisa LeBlanc since last fall. She tells it like it is, with her real-life-story songs.

What other hobbies do you have outside of work?
I love to cook. It’s a good way to disconnect from everyday life. I also enjoy wandering the city. Montreal is known for its best-kept-secret shops, restaurants, and vintage boutiques.

Last book read?
Think Like a Man/ Act Like a Woman… for us single gals!

Last film seen?
We are the Millers, a surprisingly funny flick!

Favourite song(s)?
“The Chokin’ Kind” – Joss Stone
“I’ve Been Loving You Too Long” – Performed by Otis Redding, written by him and Jerry Butler.
“Kiss and Say Goodbye” – The Manhattans
“When Doves Cry” – Prince
“How to Save a Life” – The Fray
“Vol d’un ange” – Performed Céline Dion, written by Jacques Veneruso and Patrick Hampartzoumian

Most admired historical figure?
I would say, not so much a historical figure but a comedian that changed the way comedy was perceived. Richard Pryor was ahead of his time in his craft and added a new dimension to what can be funny and raw.

The trait I prefer in myself?

What I dislike the most in myself?
Sociable J

Life happens for you rather than to you.” – The Reverend T.D. Jakes

Dear Editor,

If I don’t use Canadian music, do I still have to get a SOCAN licence?

– SOCAN Licensee

Dear SOCAN Licensee,

Yes, a SOCAN licence gives you permission to use copyright-protected musical works from anywhere around the world. Through agreements with international performing rights organizations (PROs), SOCAN issues licences for all music used in public by businesses in Canada, no matter to which PRO the creators belong. SOCAN then transfers the corresponding monies to the appropriate society, and vice versa.

– Editor