Words & Music is pleased to extend its run of helpful “how-to” items for our members, with “The Breakdown,” a series of short, question-and-answer videos.
Creating a great song isn’t a goal in and of itself; it’s the beginning of the next stage in that song’s life cycle. The goal, obviously, is for people to hear it. Radio is still a medium of choice to make a song a hit, and a radio tracker can help turn a well-written song into that hit.
When does an artist need a radio tracker? What are the services they offer, and what are the associated costs? Martin Véronneau, a radio tracker for Local9, answers our questions.